Desktops in India – the Dream PC
Corsair has partnered with Indian distributors to bring the Dream PC concept to India, a concept that has already enjoyed success in various forms in numerous international markets.
Known as a brand that specializes in high-performance gaming components like memory, cooling systems and power supplies, Corsair’s Dream PC concept introduces three gaming desktop models in the Indian market, the Ultimate Dream PC, the Gamer Dream PC, and the custom Dream PC.
Apart from offering tried, tested and optimized configurations, Corsair offers buyers of the Ultimate and Gamer Dream PCs a 3 year Dream Service warranty. As a potential customer, if you don’t like some components or configuration options of the above two branded PCs, Corsair offers the Custom Dream PC concept, where you can mix and match parts, choosing from a wide range of manufacturers (with no exclusive tie-up hang-ups). The only drawback, if it could be called that, of buying a Custom Dream PC would be a component level warranty instead of a complete unit warranty.
Looking at the prices, RS 2, 50,000 and RS 99,000, if you are a little skeptical of Corsair’s success with these models in India, you are not alone. But Corsair’s intention is clear: not only is it trying to make a name for itself in the fast growing gaming market in India, but also to promote its many high-performance gaming components.
Corsair is targeting the “educated gamer.” It’s evaluation of the Indian gaming market has also led them to this conclusion – the “average India gamer” is a 20s, who spends an average of 20 hours a week gaming.